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Zoflora launches £1.7m campaign for scented products
Campaign was created by Quiet Storm.
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Optimize Google’s new Interaction to Next Paint metric
30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve…
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M&S and Mother roll out back-to-school clothing campaign
Mother won the brand's Clothing business last October.
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Why don’t more men attend events focusing on gender equality?
At this year's Cannes Lions festival, attendees noted audiences at gender talks were mostly female.
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Campaign for Better Transport puts the boot into footballers' carbon emissions
‘The Black Boot’ award was created by Leith.
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Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers…
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Brainlabs CEO Mark Fagan moves to NP Digital
The managing director, EMEA, role at NP Digital will be based in Dublin.
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Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding…
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Häagen-Dazs partners hit Netflix show to deliver a taste of Paris
The ice cream giant has teamed up with 'Emily in Paris' for a worldwide campaign, introducing limited-edition flavours and interactive experiences across 41 markets.
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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively…